Baratunde and his colleagues at Cultivated Wit will meet many people and use much hand sanitizer at the Cannes Lions festival. What is the Cannes Lions festival? Here is what the copyeditors who run www.canneslions.com  published:

The Cannes Lions International Festival of Creativity is the world's biggest celebration of creativity in communications. As the most prestigious international creative communications awards, more than 34,000 entries from all over the world are showcased and judged at the Festival, held during the third week of June in Cannes, France, every year. Winners receive the highly-coveted Lion trophy, presented at four award ceremonies throughout the week.