Speaking: Technology and AI

Your audience leaves knowing what to do with AI, and who gets to decide what it does.

Baratunde has spent decades creating with and criticizing technology, from The Onion to The Daily Show to Life With Machines, his Webby-winning public interest media company. He is in this with your audience, not above them. He uses these tools, he is honest about where that gets uncomfortable, and he keeps asking the question that cuts through the noise. Who decides?

AI isn't doing anything. People are.

What your audience walks away with

  • The question that clarifies every AI decision: who decides? In most rooms, the surprising answer is that they do.
  • The difference between what these tools can do and what your people actually have power over. Capability is not the same as agency.
  • Specific, tested ways he uses AI, and the places he refuses to. He is in this with them, not above them.
  • What real agency takes: choice, control, and community, not just a better prompt.
  • Permission to use the tools and criticize them at the same time, and to be honest about the contradiction.

The talk

Life With Machines: AI, Power, and the Future We Actually Want

AI isn't doing anything. People are. People decided to build it, to train it on other people's work, and to place it between you and your job application, your doctor, your mortgage. So the useful question in the room is not what AI can do. It's who decides what it does, who profits, and who never got asked.

Baratunde Thurston has been living with machines since the early 1980s, as the son of a computer-programming mother. He has spent decades since creating with technology and criticizing it, from The Onion to The Daily Show to the Webby-winning Life With Machines. He is in this with the audience, not above them. He uses these tools daily, he is honest about where that gets uncomfortable, and he built an AI co-producer named BLAIR and put its name in the credits, partly to make a point about who deserves credit, partly because it would be embarrassing if a podcast you've never heard of accidentally created Skynet.

The framework audiences keep asking for is this: capability is not agency. Capability is what the tools can do. Agency requires power, and power requires choice, control, and community. Anyone can write a better prompt. The harder and more interesting work is setting the terms on which these systems enter our work, our institutions, and our democracy.

Audiences leave clearer, funnier, and more powerful, with a practical sense of what they actually get to decide. Because Baratunde doesn't want to be kept in the loop. He wants to define the circle. And he'd like some company.

See it on stage

KeynoteAI and humanity

Baratunde Thurston at The Richmond Forum

Live showFigma Config 2025

Live with Baratunde Thurston: the human side of AI

The receiptSXSW 2016

The Algorithms Are Coming: his 2016 AI warning

The 2016 receipt. Everyone else in this market converted in 2023.

What hosts say

Baratunde was an absolute pleasure, truly one of the highlights of the program. He brought a fresh and needed lens to the conversation around AI, and that mix of insight, humor, and humanity really resonated with the room.
Abridge
The feedback from the Disney folks in the room was overwhelmingly positive. We loved hearing your story, your approach to the potential and perils of AI, and where this is all headed. You are such a smart and engaging speaker.
Walt Disney Studio
Nothing but rave reviews. He really was exactly what we were looking for. He took the event to the next level.
New York Stock Exchange

Trusted by

  • Salesforce
  • Figma
  • Deloitte
  • Microsoft
  • Workday
  • Lenovo
  • Abridge

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