There was a lot involved behind the scenes in trying to make How To Be Black as successful as possible. Check out these interviews that get a bit more behind the scenes in terms of the process

• "Think Of It Like A Political Campaign" over at O'Reilly Media
• Content Marketing Insights via Contently
• "Why Every Filmmaker Should Learn How To Be Black" via Beyond The Box Office
• and then, of course, I used about three tablespoons of Secret Marketing Sauce from the Bayou