Baratunde talks about How To Be Black on NPR’s Fresh Air.

“It’s no coincidence that Baratunde Thurston’s new memoir and satirical self-help book How to Be Black was slated for release on the first day of Black History Month.

"I feel great about that," Thurston tells Fresh Air's Terry Gross. “I think we have a moment every year in our country where everyone buys black stamps and thinks more explicitly about black people and blackness, so it was a perfect month to release a book on this subject.”

Read NPR’s full write-up here: http://www.npr.org/2012/02/01/146198412/baratunde-thurston-explains-how-to-be-black