Join @baratunde's #HowToBeBlack street team!


Folks, we are just a few months away from the release of my first-book-that-someone-else-has-paid-for: How To Be Black. The release date is January 31 (but you can pre-order now!) and to make the story as engaging, fun and effective as possible, I want you to be involved in the marketing.

The video above has more of the details, but here are the essentials: We're building a virtual street team (Black Team!) to help spread the message of How To Be Black and make the marketing as cutting edge and strange as the writing process (remember the live-writing?).

 

 

Complete the application by 12:01am Tuesday November 14, Brooklyn Time (aka ET). And keep the following in mind:

  • We're looking for people who want to help create a best-seller, who love the idea of the book or just think I'm kinda cool. You should be engaging, enthusiastic, creative and willing to hustle
  • You will receive regular assignments and questions, mostly focused on digital activities, but real-world actions will be included. The street team will also be responsible for actually selling books! I know, it's crazy.
  • Street team members will have regular private video chats with me, a weekly insider email and members-only Facebook group to learn from one another. You will also get early access to the book and, once it prints, a personally signed copy from me
  • You don't have to be black to be on the Black Team! Really. This book isn't just for black people and neither is the street team. We're equal opportunity so long as you're awesome. Don't be not awesome, and you won't have anything to not worry about, not.

Even if you don't apply, think about who you know that should and spread the word to those folks.

For a sample of just what the book is, see the trailer and PDF excerpt from the introduction below.

 

Clear Eyes. Full Hearts. Stay Black.