Blogatunde

​This is where Baratunde blogs about things. He also blogs over on his company blog, Cultivated Wit, so check there too.

I'm big in Uganda?

A few weeks ago, Twitter comrade James Propa said he saw my image on a roadside advert in Uganda. I asked for a photo because, to my knowledge, I have not made any arrangements to sell my face in order to sell any products in Uganda. James responded last week.

If you know anyone who can help get to the bottom of this, let me know in the comments or via the contact page. Maybe I'll be up for a Ugandan Clio Award!

My company and I are making an AOL web series on crowdfunding

It's been a few years since I've regularly hosted a show (puppies on a hovercraft!), and I'm excited to get back in the recurring video saddle. My company, Cultivated Wit, this week announced we're doing a web series with AOL called Funded. It's about successfully crowdfunded businesses in the U.S.

Got tips? Let us know.


Have I taken over This Week In Tech?

Sure looks that way from the iTunes store :) 

Yesterday's episode of TWiT was one of my favorites featuring Joshua Topolsky (founder of The Verge) and Brian Brushwood (of NSFW and Scam School Confidential) and of course, Mr. Leo Laporte.

The books I recommended at TED. You should buy them all

I attended the TED conference this year for the first time, and they asked me to curate a set of books. The request looked like this:

A guest curator is a TEDster with incredible talent who we know will enhance our attendees' experience by adding a carefully chosen list of books to our own bookstore selections. Last year, the books from guest curators became an instant hit; from Bill Gates to Chee Pearlman to Shonda Rhimes, curators represent a wide variety of disciplines and walks of life. Every bookstore shopper will see your sign and section, and TEDsters will be incredibly curious about what titles you have chosen.
A guest curator is a TEDster with incredible talent who we know will enhance our attendees' experience by adding a carefully chosen list of books to our own bookstore selections. Last year, the books from guest curators became an instant hit; from Bill Gates to Chee Pearlman to Shonda Rhimes, curators represent a wide variety of disciplines and walks of life. Every bookstore shopper will see your sign and section, and TEDsters will be incredibly curious about what titles you have chosen.
Here's the form I submitted. (Note: I make money if you buy the books through the links I provide. Amazon affiliate type thing. If you don't want me to profit from my curatorial labors, you can get the books through another link, but just know that it makes you a slighly annoying person!). 

 

Your name: Baratunde Thurston

Your title & organization, as you would like it to be displayed on your curator profile: Founder of Cultivated Wit. Author of How To Be Black

A 2-3 sentence biography: Baratunde is a comedian, writer, speaker, advisor, eater, lover, and taxpayer. He is the founder of the creative digital technology company Cultivated Wit, served as Director of Digital for The Onion, writes the monthly back page column for Fast Company and is a director's fellow at the MIT Media Lab. His book, How To Be Black, is a New York Times Best Seller. He's been black for over 30 years.

2-3 sentences on your book curation philosophy: All of the books on this list have affected the way I see the world in an at least semi-permanent fashion. They’ve turned me into that guy that won’t shut up to his friends about that idea he just read. And, they were all written using some sort of word processing software.  

 

2-3 sentences on EACH selection you make, to be displayed on small tents on top of each selection

 

The Power Broker, by Robert Caro

This is the story of an activist empowered and then corrupted by his effective pursuit of power, and it should be mandatory reading for anyone who claims to be a New Yorker. Robert Moses, who built more public works than many pharaohs combined, was a visionary, a genius, and an asshole. I’m still not sure whether the lesson is that absolute power corrupts or that everything would be ok if we limited absolute power to those with whom I agree.

The New Jim Crow, by Michelle Alexander

This is one of those books you read knowing it will upset you, and yet you read it anyway because the truth has a draw all its own. Simply put: the drug war is the U.S.’s latest version of a racial caste system that uses the label “felon” to enable discrimination we would otherwise find deplorable. For maximum disgust and indignation, pairs well with the documentary, “The Central Park Five.”

Some Of My Best Friends Are Black, by Tanner Colby

A white man named “Tanner” wrote this book about the failure of integration in the United States. Looking at education, housing, church, and advertising, the author finds that we are as effectively segregated as ever, and that much of the U.S.’s disparate racial performance outcomes aren’t happenstance but were engineered. I blurbed this book, therefore it is awesome.

Perdido Street Station, by China Mieville

One of the most imaginative works of fiction I’ve ever read. This book changed the way I see the world of my dreams and my waking hours. After this, read another one of his books, “The Scar.”

Malcolm X: A Life Of Reinvention, by Manning Marable

An amazing portrait of a force of a man. Even more than “The Autobiography Of Malcolm X,” this book made Malcolm X feel like a human being with whom I could identify. 

Daemon, by Daniel Suarez

One of the most terrifying techno-thrillers due to the fact that it was written by a computer security expert, this book could also be called, “This Is Why We’re Fucked.” One way to divine the future is to scan the latest “trend report” from a research or consulting firm. The other is to read this book and see how our future could play out in a most dramatic fashion.

The Company, by Robert Littell

It’s a “fictionalized” account of the formation of the Central Intelligence Agency. Yeah, right. Everything in this book is true!

Dune, by Frank Herbert

Must. Have. Spice. 

Gang Leader For A Day, by Sudhir Venkatesh

A sociologist all but moves into a Chicago housing project to live among, study, and briefly manage a gang. Call it “the immersion method” of graduate study. More academics (and the policies they inspire) would benefit from leaving the ivory tower for the project tower, but maybe minus the actual running the gang part. 

Illusions: The Adventures Of A Reluctant Messiah, by Richard Bach

This book comes closest to a favorite song in that I’m always excited to read it again and again. A schoolmate of mine handed this book to me in the Spring of 1996, and I’ve read it at least every other year since.

The Intuitionist, by Colson Whitehead

There are two schools of elevator inspection in early 20th century New York City: the empiricists, who use advanced instrumentation, and the intuitionists, who rely on gut and tactile feeling. The best intuitionist in the game is a black woman. This book is full of win.

Behind The Kitchen Door, by Saru Jayaraman

What good is your locally grown, grass-fed and serenaded beef if the people who prepare it are abused? This book makes the compelling case that our definition of sustainable food must also include restaurant workers who are among the fastest growing, lowest paid categories of workers in the United States. More than merely upsetting you with facts, this book lays out a path toward solutions and will inspire you to act. 

Horns, by Joe Hill

I might categorize this as “playful horror.” A man starts to grow devil-like horns, and people confess their worst sins to him. Hilarity ensues. 

Go The Fuck To Sleep

Read this fucking book.

 

Please do not include your own book as part of your selections. However, DO tell us what your book is so that we may include it in the bookstore.

My book is “How To Be Black

 

As a bonus for readers of this blog, I also recommend Writing My Wrongs by Shaka Senghor. Shaka is one of my fellow Director's Fellows at the MIT Media Lab. He's not the typical nerd school fellow. Shaka served 19 years in prison for murder. Here's what he writes about that and this book:

Writing about my wrongs was the first of many steps that I took to atone for taking a man's life.  Through the transformative power of writing, I accepted responsibility for my decisions and have used my experience to help others avoid the path that I took in my youth.   This is my story and it is my hope that by Writing My Wrongs, I can help others right their wrongs.

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Why Rdio Playlists Kick Spotify Playlists In The Buttocks

Years ago for my first SXSW, I downloaded a massive set of MP3s Salon had put together including music from every music act showcasing in Austin. I missed the music fest this year but didn't want to miss the music, so I compared my two favorite music services to see who could get me closest to the action.

First up, Spotify.

I searched for SXSW 2013 and got this beautiful list of playlists. The problem: I have no idea who made these playlists or how they are sorted. The only way to find this out is to click on the playlist image. That's a lot of clicking. 

Verdict: boo.

Next up: Rdio

Ah, this is much better. Not only does it show the full title of the playlists and who made it, but I actually didn't have to click at all. Even getting to the Spotify screen above required me to click through to "Show All Results" then click again on "See All" next to the playlists that result.

Rdio is all, "Are these the playlists you're looking for?"

Why yes, yes they are.

Verdict: yay.

An email that begins "Dear Patriot" will include some crazy pro-gun stuff

I don't know how they found me, but a group called Western Representation PAC just sent the following email:

 

Dear Patriot,

Stories and photos from the Day of Resistance rallies are still pouring in, and one thing we know for certain: the desire to protect the Second Amendment has never been stronger!

Over the course of this week, we're going to share with you details about specific Day of Resistance rallies from all across the country, as well as our plans for what to do going forward.

Western Representation PAC is committed to fighting for the Second Amendment. By electing pro-gun candidates and holding their feet to the fire, we can ensure the protection of the right that protects all other rights: the right to bear arms!

We're going to need your support to do this, however, and that's why we're giving you an opportunity to proudly show that you support the Second Amendment as well. For every donation this week of $25 or more, we're going to send a free "Second Amendment - The Original Homeland Security" bumper sticker.

So please join us in supporting your right to bear arms and make your donation of $25 or more

Sincerely,

Bryan Shroyer
Executive Director
Western Representation PAC

SxBaratunde: How To #SXSW. #video #SXSWi Updated for 2013

This is my how-to-survive/thrive/enjoy/win SXSW post. But first, here is my SXSW Origin Story.

Yesterday I found the initial email from a friend introducing me to SXSW and urging me to go. I received the email on September 2, 2004. The friend is Kevin Smokler, and he's a big reason I love the event and the reason I know about it. Kevin and I met at BookExpo in Chicago during the summer of 2004. It was a dinner organized by Bella Stander who is awesome.

Kevin and Baratunde at SXSW 2006 (Photo by Flickr by neilio)

Kevin and I stayed in touch, and I hired him for a "virtual book tour" phone-based consulting session focused on marketing my first book. Over the course of exchanging emails, Kevin, as another self-described "conference whore," suggested we swap conference recommendations. On his list was something called "South by Southwest Interactive" which he described thusly:

The mardi gras of the online world. Anyone who's doing anything interesting online is there. I've spoken there the last 2 years. You so should go. I'll introduce you to everyone.

I couldn't make it to SXSW 2005, but when 2006 rolled around, I sent Kevin a followup asking if he still thought this was a place I needed to be. He did and reminded me that he would "introduce me to everyone."

So I went, and Kevin indeed introduced me to everyone, extending his group dinner plans, letting me tag along to cool parties and funky storytelling events, breaking bread with brad and more. During that first SXSW danah boyd played a similar role. They were my SXSW big brother and big sister, and through them I met amazing humans like lynne d johnson and George Kelly and too many to name right here.

I exited the conference/convention/pilgrimage/BBQ pit with a recommitment to these digital arts and an extended family of beautiful, world-changing geeks. Every time I return, it's a family reunion. Every time I return, I get a little less stressed about having the latest app, getting into the hottest party or attending the buzziest (yes, buzziest) session. I want you to try to keep that spirit in mind as you review my very short list items for your consideration at SXSW Interactive.

Video

 

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