Photos of Baratunde

photos by Stuart tracte

VideoS of Baratunde

February 13, 2015

Baratunde is a panelist on Real Time with Bill Maher, discussing comments about race made by FBI Director James Comey.

August 9, 2014

Baratunde gives a talk on “Hacking Comedy” at TEDxKC.

April 2, 2015

Baratunde makes a guest appearance on ‘White Guy Talk Show’ to talk about his various projects.

January 28, 2015

Baratunde does a red carpet interview before the Television Academy's "An Evening with Norman Lear" event at the Montalbán Theatre in Hollywood.

February 13, 2015

Baratunde joins Miles Leicher backstage to discuss net neutrality and cyber security after a guest appearance on Real Time with Bill Maher.

July 31, 2013
Baratunde moderates a White House event honoring individuals dedicated to expanding technology and communicating its importance. 

March 10, 2012
Baratunde delivers the opening keynote for SXSW Interactive on the subject of the power and necessity of comedy in the worlds of technology, politics, and media.

words about  BARATUNDE 


Baratunde Thurston is the CEO and co-founder of Cultivated Wit and co-host of the podcast About Race. He wrote the New York Times bestseller How To Be Black and served for five years as director of digital for the satirical news outlet The Onion. When he’s not delivering talks at schools and gatherings such as SXSW and TED, he writes the monthly back page column for Fast Company and contributes to the MIT Media Lab as a director’s fellow. Baratunde has advised the Obama White House, has more than 10 years’ experience in standup comedy and more than 30 years’ experience being black.


Baratunde Thurston is a professionally funny writer, activist, television host, and technologically connected human being. He has worn many hats in service of providing insight, inspiration, and laughs.

With an ancestry that includes a great-grandfather who taught himself to read, a grandmother who was the first black employee at the U.S. Supreme Court building, a computer-programming mother who took over radio stations in the name of the black liberation struggle, and an older sister who teaches yoga at her donation-based studio in Lansing, Michigan, Baratunde has long been taught to question authority and forge his own path. It helps that he was raised in Washington, D.C. under crackhead Mayor Marion Barry.

His creative and inquisitive mind, forged by his mother’s lessons and polished by a philosophy degree from Harvard, have found expression in the pages of Fast Company, the screens of HBO, Comedy Central, CNN, MSNBC, BBC, the sound waves of NPR and roughly one bajillion podcasts, including Our National Conversation About Conversations About Race, which he co-hosts with Raquel Cepeda and Tanner Colby. He has hosted shows on Discovery's Science Channel, Yahoo, AOL, YouTube, and Pivot TV, where he was co-host of TakePart Live with Meghan McCain and Jacob Soboroff.

Far from simply appearing in media, Baratunde is also helping define its future. In 2006 he co-founded Jack & Jill Politics, a black political blog whose coverage of the 2008 Democratic National Convention has been archived by the Library of Congress. From 2007 to 2012, he helped bring one of America's finest journalistic institutions into the future, serving as Director of Digital for The Onion. He has been a judge for the Knight Foundation News Challenge, an affiliate at the Berkman Center for Internet and Society, and a director’s fellow at the MIT Media Lab. His book, How To Be Black, was published by Harper Collins in February 2012 and is a New York Times best-seller.

In 2012, he co-founded Cultivated Wit with two former Onion employees, Brian Janosch and Craig Cannon. The company produces Comedy Hack Day during which developers and comedians collaborate to make intentionally funny tech projects. Cultivated Wit also produces smart, funny work for clients, mostly video, completely awesome.

The ACLU of Michigan honored Baratunde “for changing the political and social landscape one laugh at a time.” He was nominated for the Bill Hicks Award for Thought Provoking Comedy. The Root named him to its list of 100 most influential African Americans, and Fast Company listed him as one of the 100 Most Creative People In Business. He has advised the Obama White House and serves on the National Board of BUILD, an organization that uses entrepreneurship-based experiential learning to propel underserved youth through high school onto college and career success.

When he’s not staring at glowing rectangles, Mr. Thurston, which he goes by toward the end of his bio, cooks, does yoga, and rides his bicycle (but it’s not a fixed gear because he’s not annoying like that). Mr. Thurston travels heavily within and beyond the United States and lives between Los Angeles, California and Brooklyn, New York.